Luxury Defined: 27 Strategic Luxury Living Room Ideas (2023)

Your living room is the focal point of your home; from spontaneous parties to carefully prepared social gatherings to relaxed evenings with a loved one, you may spend a great deal of time in this area. “The living room should be a temple of your soul,” Sir Terence Conran, an English designer and a founder of London’s Design Museum once said. Aside from implementing construction techniques and solutions, which ideally should be left to professional architects and builders, where can you draw inspiration and ideas for turning a living space into an upscale temple of cutting edge interior design?

We selected 27 of the best modern and contemporary luxury living room ideas spotted in the penthouses of NYC, Miami, Paris and London, in Greek villas, and in Colorado log homes.

1. Utilize Your Tall Ceilings

Luxury Defined: 27 Strategic Luxury Living Room Ideas (1)

Villa in Ekali, Greece, $12,050,385 View the listing

Massive ceilings look amazing, but they look even better when you decorate them all the way up. Fill this space with a decorative bookcase, chimney, or elegant wall art.

2. Add Industrial Lighting

Luxury Defined: 27 Strategic Luxury Living Room Ideas (2)

Loft condo in Miami, Florida, $3,900,000 View the listing

Unique, industrial lights can really help bring together your luxurious living room. This creates a very sleek look that can match perfectly with your furniture.

3. Go for High-Contrast

Luxury Defined: 27 Strategic Luxury Living Room Ideas (3)

Apartment in Manhattan, New York, $6,495,000 View the listing

High-contrast living rooms are on the rise. Blending together deep blacks with warm whites can really make a bold statement in any modern living room.

4. Art-Focused

Luxury Defined: 27 Strategic Luxury Living Room Ideas (4)

Contemporary condo in Manhattan, New York, $7,999,000 View the listing

Designing a white living room with a few art pieces as the focal point can really create a luxurious look. Try for a white sofa with bold artwork hanging on the wall above.

5. Black and Gold

Luxury Defined: 27 Strategic Luxury Living Room Ideas (5)

Condo in Manhattan, New York, $39,000,000 View the listing

Something about the colors black and gold really screams out luxury. When used effectively, these colors balance each other out to create a very elegant appearance.

6. Velvet Sofa

Luxury Defined: 27 Strategic Luxury Living Room Ideas (6)

Apartment in Paris, France, $2,349,825 View the listing

(Video) Open Floor Plans - Design Considerations and Challenges

A velvet sofa can instantly transform a boring living room into an elegant masterpiece. Add this unique furniture next to decorative lamps for an exceptional appeal.

7. Eye-Catchy Chandelier

Luxury Defined: 27 Strategic Luxury Living Room Ideas (7)

Apartment in Paris, France, $2,048,565 View the listing

Although some people consider them old-fashioned, a chandelier is a luxurious piece that can bring together your modern-style living room. Go for a bold, eye-catchy model to create a look like no other.

8. The Minimalist Look

Luxury Defined: 27 Strategic Luxury Living Room Ideas (8)

Penthouse in Manhattan, New York $34,000,000 View the listing

Doing less is becoming more and more popular. If you want a luxurious living room, simplify your design with minimalist features throughout.

9. The Pit

Luxury Defined: 27 Strategic Luxury Living Room Ideas (9)

Townhouse in Manhattan, New York, $12,950,000 View the listing

This idea defies the conventional. It’s focused around an indoor fire pit that’s placed as the focal point in the center of the living room. Couches, tables and all decor should surround this pit.

10. Go Metallic

Luxury Defined: 27 Strategic Luxury Living Room Ideas (10)

Condo in Manhattan, New York, $11,450,000 View the listing

Nothing says luxury more than metallic. By adding metallic furniture such as tables or lighting, this gives off a very modern feel.

11. Greek Island

Luxury Defined: 27 Strategic Luxury Living Room Ideas (11)

Villa in Greece, price on request View the listing

(Video) How to Make Your Living Room Look Expensive On A BUDGET (Sneaky Home Decorating Ideas)

How about some Greek coast vibes? Adding white stone walls, blue-colored furniture and light colors throughout can create a Greek island appearance that looks incredibly luxurious.

12. Barn Doors

Luxury Defined: 27 Strategic Luxury Living Room Ideas (12)

House in Avon, Colorado, $9,495,000 View the listing

Who knew farm-style could look so modern? Adding a barn door or two to your living room space is a luxurious touch that could go a long way.

13. Bringing in the Outdoors

Luxury Defined: 27 Strategic Luxury Living Room Ideas (13)

Villa Gabbiano in Greece, $5,723,932 View the listing

In places with pleasant weather, bringing the outdoors inside can bring a modern feel to any home. This is a great space to add plants and certain decor that enjoys the sunshine.

14. Soaking in the Sun

Luxury Defined: 27 Strategic Luxury Living Room Ideas (14)

Apartment in London, England, $5,222,317 View the listing

Many modern homes today have luxurious decor that works well with natural light. If you’re fortunate enough to have large windows that bring in tons of light, try adding furniture and design elements that complement that brightness.

15. Shiny Brass Lamps

Luxury Defined: 27 Strategic Luxury Living Room Ideas (15)

House in East Australis, Price on request View the listing

One simple yet elegant design trick is to add some shiny brass lamps to your living room space. While working well with dark colors, this furniture can add a very elegant look.

16. Symmetrical Setup

Luxury Defined: 27 Strategic Luxury Living Room Ideas (16)

House in London, England, $10,989,683 View the listing

Symmetry can go a very long way in a living room space. If you have the room for it, you could add identical couches, lamps and other elements that can create mirrored seating areas.


17. Glass Walls

Luxury Defined: 27 Strategic Luxury Living Room Ideas (17)

Villa in Portola Valley, California, $16,499,000 View the listing

Glass walls can help bring the outdoors inside. In addition, this can create a luxurious appearance like no other. Couple these walls with simplistic design elements to show a sense of modern.

18. Add a Feature Wall

Luxury Defined: 27 Strategic Luxury Living Room Ideas (18)

Penthouse in NYC, $45,000,000 View the listing

A feature wall is a living room space you dedicate to certain design elements, like a huge art piece. This acts as the focal point of a room, with other furniture focused around it.

19. Illumination

Luxury Defined: 27 Strategic Luxury Living Room Ideas (19)

Incredible residence in Gemert, Netherlands, $1,475,537 View the listing

If your living room has unique features or elements, make them stand out. Whether you have a very interesting staircase or unconventional fireplace, brightening up this space with an elegant light can make all the difference.

20. Blue and White

Luxury Defined: 27 Strategic Luxury Living Room Ideas (20)

Apartment in Paris, France, $7,829,382 View the listing

Something about blue and white complement each other on a high level. When blended correctly, these colors can create a very inviting and elegant living room. Focus on these two colors to get a modern look that won’t disappoint.

21. French-Style

Luxury Defined: 27 Strategic Luxury Living Room Ideas (21)

Apartment in Paris, France, $2,095,865 View the listing

Nothing is more elegant than a French-style living room. To achieve this look, go for decorative couches, historical artwork, and detail-focused design elements throughout.

22. Add Some Gold

Luxury Defined: 27 Strategic Luxury Living Room Ideas (22)

Penthouse in Manhattan, New York, $17,775,000 View the listing

(Video) Luxury Bangkok Condos in the Best Strategic Locations

Gold is one of the most luxurious materials out there. While you don’t need to find real gold, adding gold-like accents can really help to create a modern, luxurious feel in a living room.

23. Wall Mural

Luxury Defined: 27 Strategic Luxury Living Room Ideas (23)

Villa in Benahavis, Spain, $4,691,606 View the listing

Another unconventional idea is to add a mural covering a large area on a living room wall. If combined with the right design elements and furniture, this look can be very luxurious.

24. Patterns Galore

Luxury Defined: 27 Strategic Luxury Living Room Ideas (24)

Townhouse in New York, $8,950,000 View the listing

Although a minimalistic look can be effective, sometimes the opposite is true. For something unusual, go for design elements with tons of patterns and detail throughout. Although this can be a lot to handle, it can provide many modern and luxurious qualities.

25. Shag Rug

Luxury Defined: 27 Strategic Luxury Living Room Ideas (25)

Penthouse in NYC, $35,000,000 View the listing

Sometimes a rug can help bring together a living room. When used with the right design features, a shag rug can be the perfect addition to a modern luxury living room.

26. Sectional Sofa

Luxury Defined: 27 Strategic Luxury Living Room Ideas (26)

Apartment in Paris, France, $10,840,682 View the listing

With tons of sectional sofa varieties out there, you can easily find a luxurious sofa for your living room space. Before choosing a model, be sure to consider your color choices and other design elements: in this case, it’s very possible to combine even rather brave, modern furniture with a classic interior design.

27. Corner Space

Luxury Defined: 27 Strategic Luxury Living Room Ideas (27)

Condo in NYC, $6,950,000 View the listing

Although an unconventional tactic, another luxurious living room setup involves utilizing the corner of the room. This area can use a perfectly sized sofa, an elegant chandelier, and a matching coffee table to bring the space together effectively.


What is the description of luxury living room? ›

Large art, luxe textiles and upholstery, glam accessories, plush window treatments and statement lighting are some of the elements that make a living room feel luxurious.

What color is modern luxury? ›

Modern Luxury interiors make use of a colour palette filled with modern colours such as grey, black, white, brown, beige as well as metallic colours like steel, rose gold, and platinum, and luxurious colours such as red, purple, teal, as well as jewel tones such as emerald and topaz colours.

What makes a room look luxury? ›

Large-scale accessories like lamps, mirrors, and pieces of furniture are great, but small accessories can also do the trick. Antique boxes, sculptural wall sconces, or even antique picture frames can give your room a certain je ne sais quoi that makes it look like you spent more than you really did.

How can I make my interior look luxurious? ›

There are plenty of 'affordable' finishing touches which can make your home look and feel more luxurious – some of which can actually be free!
  1. Paint a feature wall. ...
  2. Go big with wall art. ...
  3. Redecorate / paint. ...
  4. Use colour cleverly. ...
  5. Declutter. ...
  6. Decorate with candles and mirrors. ...
  7. Add house plants and flowers.
Feb 7, 2022

What is the standard size of luxury living room? ›

Large Living Room

Any larger than 300 square foot and you're fortunate. Most large living rooms are around 300 or 15 x 20 square feet. Even most celebrity living rooms aren't much larger than this. “If you're lucky enough to have a living room size with dimensions larger than 15 x 20 feet,” Paul states.

What are the characteristics of luxury interior design? ›

Luxury interior design focuses on creating a luxurious and opulent environment. It is often characterized by lavish, expensive-looking materials and furnishings, as well as a high level of attention to detail.

What are the three types of living room? ›

To summarise, different types of living room styles are:

Minimalistic Style Living Room. Modern Style Living Room. Industrial Style Living Room.

What makes a house look classy? ›

10 Ways to Make Your Home Look Elegant on a Budget
  1. 1 ) Crown Molding – Details Matter. ...
  2. 2) Paint – Color Matters. ...
  3. 3) Pillows – Comfort & Elegance. ...
  4. 4) Window Treatments – A Must-Have Accessory. ...
  5. 5) Hardware Finishes – Opt for Unique. ...
  6. 6) Lighting Makes a Difference. ...
  7. 7) Hardwood is Preferred Over Carpet. ...
  8. 8) Accessorize Your Home.
Jun 13, 2022

What are the 7 principles of interior design? ›

This is particularly true regarding the seven principles of interior design: balance, unity, rhythm, emphasis, contrast, scale and proportion, and details. These standards have been created to help accomplish harmonious interiors that convey character.

What makes the perfect living room? ›

The perfect living room should be homely and inviting, so be sure to use lots of warm colour palettes. Pillows, artwork, throws and even curtains are useful for splashes of colour, livening up the room and giving it more personality.

What color speaks to luxury? ›

Purple is often used to show luxury, loyalty, courage, mystery, and magic. It's a very intriguing color as it soothes but also presents space for mystery and new ideas. This is why creativity is most often associated with the color purple.

What is the most luxurious color? ›

PURPLE. Purple has been associated with royalty in the past and is often thought of as a luxury color. Think about beauty products and anti-aging lines–more times than not, they will incorporate a shade of purple in the branding.

What colors give a luxury feel? ›

The gold and burnt orange colors are most frequently found in luxury brands that endear their customers with respect, security and quality. The idea of “high class” is more often associated with this color palette, as both colors are known to be rich and luxurious.

How do I make my room look bougie? ›

There are a lot of ways to make your space look lavish without breaking the bank.
  1. Use gold spray paint. Gold is a color that is associated with wealth, so why not add a few touches of it throughout your home. ...
  2. Get a statement piece. ...
  3. Add some mirrors. ...
  4. Bedazzle things you already own.

How can I make my sofa look luxurious? ›

“Just add a few oversized, overstuffed pillows with different prints, colors and textures to give it some depth and coziness. Think leather, linen, and fur. Also, try draping a lightweight neutral throw blanket over the arm of the sofa.”

What makes something look luxurious? ›

Luxury brands use black and white (and maybe a pop of color) One of the easiest quick little tricks to make something look high-end is to use black and white. This is a designer trick of the trade I've learned over the years, but most expensive brands use neutral colors, mainly black and white.

What is a big luxury room size? ›

The size of a luxury hotel suite size should exceed 430 square feet and can goes up to 4000 square feet easily if we talking about a presidential suite. Suites have to look like an apartment, with a separate living space and bedroom with attached bathroom.

What rooms does a luxury home have? ›

Beauty in Every Detail: What Makes a Modern Luxury Home
  • A Top-Notch Kitchen. ...
  • Spa-Style Bathrooms. ...
  • Plush, Hotel-Quality Bedrooms. ...
  • A “Secret” Room. ...
  • A Smart Home Monitoring System. ...
  • A Walk-in Closet, or Room. ...
  • A Cozy, Well-Connected Home Theater. ...
  • A Game Room That Will Keep You Engaged.

What is the average luxury home size? ›

2. Luxury home sizes vary across regions. An important factor in determining where to break into the luxury real estate market is knowing how far your money will go. The average listed single-family luxury home was 3,335 square feet in January 2022.

What are signs of luxury? ›

Logo purses, brand names, flashy cars, and even flashier rings have typically signified status among the wealthy.

What are the three categories of luxury? ›

Instead, one should consider what luxury does in relation to three spheres, i.e. material, individual and social, which lead to three dimensions of luxury: functional, experiential and symbolic.

Which are the 3 major characteristics of a luxury brand? ›

Nevertheless, it is important to note that each brand places extra focus on only one of the features shown below:
  • Craftsmanship. ...
  • Exclusivity. ...
  • Materials. ...
  • Design.

What is a timeless living room? ›

A timeless interior design doesn't seem tied to any particular decade or trend. Buying timeless furniture means that you don't have to replace major items every few years, because the ones you have are classic enough to work with any trend. A design that remains flexible and beautiful over many years.

What is a smart living room? ›

Your smart living room is full of smart products that you prefer to control in a central place. A smart home hub allows you to control everything with one app. Use the mobile app or voice controls to switch on devices or control multiple devices at the same time.

What colors make a house look elegant? ›

Traditionally, rooms that go for an elegant look are painted beige or light gray. Cozier rooms opt for darker shades, such as browns or grays leaning towards the darker side of the spectrum. Modern looks are more often than not made of brighter colors.

How can I make my house look lavish? ›

40 ways to make your home look and feel luxurious
  1. Paint a feature wall.
  2. Go big with wall art.
  3. Redecorate/paint.
  4. Use colour cleverly.
  5. Declutter.
  6. Decorate with candles and mirrors.
  7. Add house plants and flowers.
  8. Update your glass and tableware.
Feb 23, 2022

What makes house looks cheap? ›

Below we share what makes a house look cheap as well as expert advice on how to avoid it.
  • Matching flatpack furniture. (Image credit: Styling Katrin Cargill / photograph jan Baldwin) ...
  • Inconsistent flooring. ...
  • Too much clutter. ...
  • Avoid overdoing chintz. ...
  • Disproperitionate furniture. ...
  • The wrong sized rug. ...
  • Unlined curtains.
Aug 11, 2022

What is the 80 20 rule in decorating? ›

In regards to mixing different home decorating styles, the 80/20 rule means that you need to still choose a main element or style (the 80%), supplemented by a supporting element or style (the 20%).

What are the 3 E's of interior design? ›

Instead of education, experience, and examination, the “three Es” required by the professional interior design organizations (American Society of Interior Designers, International Interior Design Association, and the Association of Registered Interior Designers of Ontario) for membership, the IDPC has suggested that ...

What is the 60 30 10 rule decorating? ›

What is the 60-30-10 Rule? It's a classic decor rule that helps create a color palette for a space. It states that 60% of the room should be a dominant color, 30% should be the secondary color or texture and the last 10% should be an accent.

What should be in every living room? ›

Living Room Essential # 1: Seating
  • Sectionals, Sofas, & Loveseats. Sofas are often the first thing people think of when considering which living room essentials they'll need in their home. ...
  • Recliners & Accent Chairs. ...
  • Coffee Tables / Cocktail Tables. ...
  • End Tables. ...
  • Accent Tables. ...
  • Area Rugs. ...
  • Wall Art. ...
  • Bar Carts & Cabinets.
Apr 9, 2021

What makes a living room look cozy? ›

McClain says, "Layering materials creates interest and simultaneously comfort. From a sumptuous (yet durable) sofa fabric, layer on texture and color with toss pillows, throws, area rug, ottomans, and really important: greenery! Adding something organic in a space always makes it more relaxed.

What is the most important furniture in your house? ›

We think the chair is the most important piece of furniture in your home. Because if you love the chair you are sitting in chances are you will love the rest of the room. Comfort is key and how you feel about your chair will affect how you feel and your mood. Remember Archie Bunker and his chair?

What colors mean wealthy? ›

Gold is the most powerful color if you are thinking of attracting affluence, fame, and wealth. Due to all these things, it is the most powerful color that attracts wealth.

What color is for wealthy? ›

Blue is a perfect colour to incorporate into your home if your goal is to increase your wealth. The best approach is to add dark blues into spaces associated with money and combine them with white or beige to soften and control blue's energy. This will help prevent unstable vibrations in your home.

What is the color psychology for luxury? ›

The Psychology of the Color Purple

Purple is the color of royalty and bravery, and connotes wealth, luxury, and sophistication. It is among the rarest colors in nature and as such can come across as either special or artificial. Purple sits in the shortest wavelength and is the last to be visible.

What color is sophistication? ›

SOPHISTICATION is a brown with a gray undertone. Depending on the light source or time of day, it may appear as a warm rust on the walls.

What is the rarest beautiful color? ›

17 Obscure Colors You've Never Heard Of
  • Gamboge.
  • Glaucous.
  • Sarcoline.
  • Skobeloff.
  • Smaragdine.
  • Wenge.
  • Vantablack.
  • Zaffre.
Dec 3, 2021

What color is for elegance? ›

Black # Black is the strongest of the neutral colors. On the positive side, it's commonly associated with power, elegance, and formality.

What are the luxury colors for 2023? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023.

What color is best for luxury home? ›

Black and white: Black and white is generally the most popular combination for a luxurious finish. White walls with hints of powder blue, subtly dotted with black give a majestic feel. Off-white and rouge: A classic colour, off-white enhances the brightness of a living room.

What is the most welcoming color? ›

Yellow symbolizes happiness and warmth in almost all cultures. It's the color that grabs users' attention more than any other color. McDonald's and IKEA both use yellow in their branding to give off the feeling of friendliness and positivity.

How do you make a design look luxurious? ›

7 Luxury Branding Design Tricks
  1. Luxury brands are sleek + minimal. ...
  2. Luxury brands use lots of white space. ...
  3. Luxury brands use great typography. ...
  4. Luxury brands use black and white (and maybe a pop of color) ...
  5. Luxury brands have simple logos (meet the “wordmark”)

How to decorate in luxury style? ›

Quick luxury decorating ideas that make your space look wide and open:
  1. – Hang up antique mirrors.
  2. – Layer your curtains.
  3. – Decorate with lighter colors.
  4. – Avoid having too much furniture or decor.
  5. – Get a lower bed frame or couch.
  6. – Place shelves higher up on walls.
  7. – Hang art and wall decor lower on walls.
Dec 13, 2019

How to look expensive and classy? ›

How to Look Expensive in 25 Simple Ways
  1. Opt for Timeless Classic Cuts.
  2. Get Your Clothing Tailored.
  3. Change the Buttons.
  4. Stick to Neutral Tones.
  5. Wear Well-Fitting Underwear.
  6. Iron or Steam Your Clothes.
  7. Invest in a Classic Black Structured Handbag.
  8. Wear Stylish Dark Sunglasses.

What designs make a living room look bigger? ›

Light and bright walls are more reflective, making a space feel open and airy, which helps maximize natural light's effect. Dark shades tend to absorb light, making rooms feel smaller. Accenting walls to make a room look bigger is another way to go.

What is luxury home style? ›

Grandeur, elegance, opulence, comfort – these are some factors that embody the idea of luxury. Luxury homes reflect the ambitious and desirable lifestyles of their dwellers inhabiting them, with spaces customized to their high-standards of living.


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